Genesis

Re-Brand

DESIGN SPECS & INSPIRATION

Genesis Research and Development is a full-service engineering firm engaged in the research, design, development, and integration of advanced technology systems, software and products for government. They wanted to update their current logo that was designed in 1992. I kept the 3 stars from the original brand, integrated a scientific font and paired it with a modern geometric sans-serif font to give the brand a more modern and futuristic look.

I have included the primary brand, color palette, mood board inspirational photos, font samples, social media icons (kept from original brand), and the wordmark.

DGOODMAN STUDIOS BRANDING